Bridging Science and Strategy: Medical Affairs at the Heart of Omnichannel Engagement

In this video podcast hosted by Pharmaphorum, Editor in Chief Jonah Comstock speaks with Cheryl Lubbert, co-founder and CEO of Reverba Global, and Carolyn Whiting, SVP of Clinical and Medical Client Services. They discuss Reverba Global’s approach to true omnichannel patient and physician engagement, giving examples and insights on how they are overcoming the challenges…

|

In this video podcast hosted by Pharmaphorum, Editor in Chief Jonah Comstock speaks with Cheryl Lubbert, co-founder and CEO of Reverba Global, and Carolyn Whiting, SVP of Clinical and Medical Client Services.

They discuss Reverba Global’s approach to true omnichannel patient and physician engagement, giving examples and insights on how they are overcoming the challenges and building this new paradigm. Tune in to find out how this approach can help your organisation build better connections with patients and HCPs.

Watch here:Bridging Science and Strategy

The Latest

  • What Comes After Listening? Making Patient Insights Count
    What Comes After Listening? Making Patient Insights Count

    Patient engagement has become an established capability across biopharma. As organizations gain more experience listening to patients, attention is shifting toward a different question: How should patient insights shape what…

  • What Gets Measured Gets Funded. But Is Patient Engagement Driving Better Outcomes?
    What Gets Measured Gets Funded. But Is Patient Engagement Driving Better Outcomes?

    Patient engagement is being measured more often, but metrics alone do not show why people participate, stay engaged, or report satisfaction. The more important question is what those measures reveal…

  • Why Pharma Is Rethinking Stakeholder Engagement Across the Product Lifecycle
    Why Pharma Is Rethinking Stakeholder Engagement Across the Product Lifecycle

    From trial recruitment to scientific exchange and patient support, stakeholder engagement cuts across clinical development, medical affairs, and commercialization. In partnership with Pharmaceutical Executive, Reverba Global has launched a new…

See More Insights